About The Foyer

The Foyer was born in 2022 with a clear purpose: to see reality through imagination and to delve deep into what’s in front of our eyes.

Founded by sisters Marta Vives and Blanca Vives, The Foyer first took shape as a boutique narrative studio, drawing on their diverse backgrounds in scriptwriting, literature, journalism, law, acting and speech design. From this blend of disciplines, they developed a singular methodology called Script Approach™ which positioned The Foyer as a trailblazer in a new form of brand creation and cultural communication, grounded entirely in narrative.

Since its inception as a narrative studio, The Foyer has created narrative strategies and narratives for global brands such as Hermès, Apple or Danone, among others. In parallel, it has conceived and built new international brands from the ground up, with a special focus on luxury hospitality, designing not only brand narratives but also the full narrative arc of the guest experience. This body of

work has been recognized in publications such as Forbes -which included The Foyer in its list of the “100 Creatives in Business”- Vanity Fair, Harper’s Bazaar and Vogue Business, among others.

Today, their same founding purpose has evolved into something larger. From within The Foyer, Marta and Blanca have authored a wholly original narrative universe, a living world shaped by their shared creative vision. This universe opens up a new way of imagining and experiencing stories, brands and culture. It begins here, on this platform, and will continue to unfold across disciplines, formats and languages. It is a space of cultural capital designed to expand and evolve over time.

Within The Foyer, two dimensions now coexist: a boutique narrative studio and an original narrative world, both rooted in the same vision, powered by the same creative force, and driven by a shared belief in imagination and creativity as transformative human powers.