Projects
HERMÈS
Defined the narrative system underlying an event, shaping its emotional logic through an original literary piece, and translating it into a series of brand-led artistic activations within the experience.
APPLE
Structured the narrative system for Women’s Month in the U.S., articulating a coherent voice across content and communication.
DANONE
Developed a narrative system for sustainability, translated into experience and communication.
RABAT JEWELLERY
Defined the narrative concept guiding the symbolic and visual logic of the Christmas display.
LA BIONDA HOTEL
Revealed and defined the hotel’s narrative system, translating it into brand and guest experience.
LHARDY
Constructed a narrative world through our original character Nonna Giada, translating it into a live gastronomic experience where cuisine, interaction and guest journey followed a coherent narrative logic.
HOME OF AMBROSE
Built a complete narrative universe, from conceptual foundations to worldbuilding and original scripts.
IQOS
Defined the narrative system for product and brand, articulating its positioning through original text.
MARIA POMBO X NÉONAIL
Scripted, developed and directed the narrative system for the campaign "¿En qué piensan los Papines?", from concept to audiovisual execution.
CASA DEL LIBRO
Constructed the narrative system for the cultural event of the centenary, expressed through original literary pieces and a series of brand-led original activations within the event.
GRUPO PLANETA
Defined the narrative system for the artistic performance of Premio Planeta.
PDPAOLA
Structured the brand’s narrative system and positioning.
PULITZER HOTELS
Defined the narrative system and translated it into brand identity and experiential logic.
LUXURY HOTEL IN ROME DESIGNED BY AIRES MATEUS
Developed the narrative system in parallel with architectural design, informing the guest experience from its origin.
CANTABRIA LABS
Built the narrative system for a product line, translating scientific value into brand language.
YURBBAN HOTELS
Built the narrative system and translated it into brand and guest experience.
GENERALITAT DE CATALUNYA
Scripted and structured the narrative for the international TV campaign "Grand Tour".
ESTUDIO LAMELA ARCHITECTS
Developed the narrative system to inform the identity of a headquarters architectural project with Carlos Lamela.
NOVARTIS
Structured the narrative system for product positioning.
PREMIOS FORQUÉ
Defined the narrative system shaping the gala concept.
UMA SUITES & HOTELS
Defined the narrative system and translated it into brand and guest experience.
TENDAM
Scripted, developed and directed the narrative system for a digital campaign.
HOTEL REGINA BARCELONA
Reconstructed the narrative system to bring clarity and coherence to the brand.
TERESA J CUEVAS
Constructed the narrative framework shaping the exhibition and its audiovisual pieces.